For some people, hair is the most important aspect of their physical appearance. And whatever we decide to do with our locks, there are a lot of ways in which we can keep them healthy; indeed, the hair-care industry puts out new products that claim to help tame our follicles on a regular basis. Over the last few years, though, a surprising new trend has emerged: sea salt in shampoos. But just why has this unusual ingredient proved so popular?
Like a lot of other industries, the hair-care sector is an ever-changing beast, with trends coming and going fairly quickly. And as hair can vary a lot from person to person, what works for one individual may not do much for another. Regardless of this fact, though, some methods, ingredients and products do end up being adopted widely in the quest for luscious locks.
Back in 2017, for example, women were advised to double cleanse in order to achieve healthy, shining hair. Lifestyle and fashion website Refinery29 was among those leading the charge on the trend – and according to the site, this particular method led to “impressive results.”